This role as a Program Product & Strategy Manager on the Marketing Partnerships & Industry Education (MPIE) Team will focus on product-led growth with agency, creative and other partners in the ecosystem to drive business and adoption goals. This role will partner closely with product teams to build and scale program infrastructure. This role reports directly to the TikTok Marketing Partners Global Program Lead. This team develops and executes strategies to advance TikTok's products, value, and vision with the ecosystem of partners. We're looking for an experienced product-driven individual with strong operations acumen and a self-starter with excellent attention-to-detail who is ready to learn and take on new challenges as we continue to build strategic partnerships for TikTok for Business.

1. Partner with product teams to build and scale program infrastructure to support technology-based solutions for agency-driven growth.
2. Implement automation solutions and develop infrastructure necessary to support scalable initiatives.
3. Collaborate closely with the GMPT and SMB leadership and the regional teams to assess the needs of new and churned accounts, incorporating data-driven customer insights to help build targeted product solutions and practical content to accelerate client reactivation and revenue growth.
4. Manage and execute complex commercial deals with SMB growth and product teams, focusing on product-led growth strategies.
5. Drive adoption of key TikTok product priorities through partnership programs, ensuring partners are aligned with TikTok’s business and priorities.
6. Project manage across a wide range of cross-functional partners, including but not limited to GMPT product, data science, business integrity, legal, compliance, agency partnership, product marketing, and other key stakeholders to drive program success and partner growth.
7. Design SOPs, collect feedback, and incorporate learnings into process improvements to drive efficiency and effectiveness.
8. Provide first-line market insights to help shape product strategy and drive business expansion via partner ecosystem.
9. Design and execute strategies to activate Agency and Creative partners, aligning initiatives with advertiser needs.
10. Drive adoption of key TikTok product priorities via partners.

1. Proven experience in product management, partner development, management consulting, strategy, data analytics, project/program management, or finance/accounting.
2. Strong understanding of the digital advertising industry and knowledge of the related partner ecosystem.
3. Experience managing large scale projects and following through the entire project life cycle.
4. Demonstrated analytical skills and experience working with data.
5. Excellent written, verbal, and organizational skills.

1. Ability to thrive in ambiguity and adjust quickly to change.
2. Ability to identify and solve complex problems.
3. Comfortable working with tight deadlines and changing priorities.
4. Fast learner, highly entrepreneurial with a good sense of judgment and original thinking.
5. Personable, collaborative and capable of building relationships cross-functionally.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at .

[For Pay Transparency] Compensation Description (Annually)
The base salary range for this position in the selected city is $112,000 - $180,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.